After almost two decade leading major projects and building software solutions for remote workforce logistics, I saw a pattern: the tools meant to help were beginning to slow us down. Disconnected spreadsheets, rigid systems, and manual workarounds were the norm—even on high-stakes, large-scale operations.

That’s why I started Surefire.

Our mission is simple: to deliver purpose-built logistics software that works the way the industry actually works. Not bloated all-in-one platforms trying to be everything to everyone. No clunky interfaces. Just sharp, scalable, and smart tools that integrate seamlessly, guiding your next move with smart suggestions.

And I didn’t do it alone. I’ve gathered the best team in the business, people I’ve trusted and worked with for almost 20 years—because solving real-world logistics challenges takes experience, speed and a shared understanding of how high-performance operations really run.

This blog is where I’ll share what we’ve learned, what we’re building, and what’s working, for the people on the ground who make it all happen.